Our Editor-in-Chief introduces readers to Guideposts’ fresh new look. But it’s not just the magazine that’s heading in a positive new direction.
- Posted on Jan 25, 2021
When they receive the February 2021 issue of Guideposts, subscribers may notice that we’ve freshened up the look of the magazine. In fact, we’ve implemented these improvements throughout the company, and you may have already seen these enhancements on our digital platforms.
Why now? We haven’t done a rebranding in 20 years. Can you imagine not making any improvements to your house for 20 years? Julee has a project for me nearly every week.
It’s more than just contemporizing our look. The work we’ve done these past months has aimed to make Guideposts a better, more rewarding experience for you. We’ve made the typeface more readable. The revamped color palette is vibrant and uplifting. Yet nothing excites me more than the new icon we’re using, including on the cover.
The icon is an interpretation of a G. But sometimes it is the unseen that holds the greatest import (think Hebrews 11:1). See the white space, what designers call negative space? Within the G, you’ll notice an upward-pointing arrow, evoking a higher calling and a step up from things weighing us down.
Negative space? I’d call our arrow positive space. It points to more exciting changes to come. I’ll keep you posted.
A word about our cover story by Derrick Shields. Pastor Shields shares how his diverse congregation has handled the difficult discussions many of us are having about racial injustice and reconciliation. It is a topic that can divide some church families.
For Pastor Shields, it’s an opportunity to unite his congregation, not in agreement but in a supportive environment where disagreement, often passionate, can be met with love and understanding, with acceptance, not judgment. The groundwork for this interracial fellowship goes back more than 20 years.
In a country divided over so many important issues, we hope to publish more stories by people of faith who have worked to find common ground rooted in biblical principles and our shared humanity. As Pastor Shields says, only love can bridge our divides.
For more inspiring stories, subscribe to Guideposts magazine.